I’m an award winning Designer and Marketing Professional specializing in building and growing brands.
I’m passionate about making a positive impact on people’s lives, through unforgettable designs, visuals, and experiences. I bring a multifaceted approach to every project, with a versatile skill set spanning across Product Marketing, Brand Development, E-Mail Marketing, UX/UI Design, Social Media, Graphic Design, SEO, Analytics, Content Creation, and Photo/Video Editing. 7+ years of experience managing the planning, execution, and measurement of marketing campaigns that drive growth and profitability.
My design and visual art journey began in film photography when I was just a teenager. I then expanded into digital photography and videography years later. My love for visual art grew into a passion for design in college. I’m a graduate from the University of South Florida with a Bachelor’s in Communication, and an additional diploma in Visualization and Design. I also have a Profession Diploma in UX Design from the UX Design Institute, credit rated by Glasgow Caledonian University, and am currently working on a certificate in Software and Coding Fundamentals.
When I’m not behind a computer you can usually find me behind a camera. My background in photography and communication allows me to provide a holistic approach to user-centric design. My curiosity for people and aesthetics drives me to portray all that life has to offer. This drive is evident in all of my work.
Hi, I’m Rachel!
Awards
Best All Around Marketing Story 2023, Craft Beer Marketing Awards (worldwide competition)
Best Use of Social Media 2022, Craft Beer Marketing Awards (worldwide competition)
Best Website Design 2021, Craft Beer Marketing Awards (worldwide competition)
1st Place People’s Choice Award – Photography Billboard Competition, Florida Museum of Photographic Arts 2018
Education
Bachelor of Arts in Communication, University of South Florida 2019
(Sigma Alpha Pi Honor Society, NSLS)
Certifications
Visualization and Design, University of South Florida Zimmerman School of Advertising and Mass Communications 2019
Professional Diploma in UX Design, UX Design Institute – credit rated by Glasglow Caledonian University 2024
Software and Coding Fundamentals, UX Design Institute – credit rated by Glasglow Caledonian University 2024
Tool Box
Adobe Creative Suite: Illustrator, InDesign, Photoshop, Lightroom, Premiere Pro
Shopify, Squarespace, CRM, SEO, Meta Ads, Mailchimp, AI, Canva, Google My Business, Figma, Salesforce, Marketing Automation, MS Office
Skills
Product Marketing, Product Positioning and Messaging, DTC Marketing, B2B Marketing, Paid Ads, Analytics, Competitive Analysis, Cross Functional Leadership, Marketing, Brand Design, Brand Development, Content Creation, Email Marketing, Storytelling, Market Research, Paid and Organic Social Media, Art Direction, Communication, Creative Problem-solving, Web Design, UX/UI Design, Photography & Video Editing, Project Management, Basic HTML/CSS/JavaScript